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์†Œ์žฌ ์ธก์ • ๊ณ ๋„ํ™” โ€” Hook Testing

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CTR์ด ๋‚ฎ๋‹ค๊ณ  ํ๊ธฐ๋˜๋˜ ์˜์ƒ ์†Œ์žฌ๋ฅผ, ๋…ธ์ถœ๋‹จ ๋ถ„์„์œผ๋กœ ์‚ด๋ ค๋‚ธ ์‚ฌ๋ก€์ž…๋‹ˆ๋‹ค.

๋ฌธ์ œ

์–ด๋ ต๊ฒŒ ์ œ์ž‘ํ•œ ์˜์ƒ ์†Œ์žฌ๋„ CTR์ด ๋‚ฎ์œผ๋ฉด ๋น ๋ฅด๊ฒŒ ํ๊ธฐ๋˜๋Š” ์ƒํ™ฉ.

๊ฐ€์„ค

CTR์ด ๋†’์€ ๊ตฌ๊ฐ„์„ ์•ž์œผ๋กœ ์žฌ๋ฐฐ์น˜ํ•˜๋ฉด ์ „์ฒด CTR์ด ์ƒ์Šนํ•œ๋‹ค.

๋ถ„์„

Google Ads Data Hub๋กœ ๋…ธ์ถœ๋‹จ ๋ถ„์„์„ ์ง„ํ–‰ํ•ด, ํŠน์ • ์˜์ƒ ์†Œ์žฌ์˜ CTR์ด ๋†’์€ ๊ตฌ๊ฐ„์„ ์•ž์œผ๋กœ ์žฌ๋ฐฐ์น˜ํ–ˆ๋‹ค.

๊ฒฐ๊ณผ

์žฌ๋ฐฐ์น˜ ํ›„ CTR 30%โ†‘ โ†’ ํƒ€ ์˜์ƒ ์†Œ์žฌ๋กœ ๋ฒ ๋ฆฌ์—์ด์…˜ ํ™•์žฅ.